A good percentage of any site’s income derives from ads. While installing an ad management plugin, it is important to take into account the requirements of your site as well as understanding what various plugins actually do. This way, you can optimize the site’s earnings without sacrificing too much of your time in the process. Here is a list of five of the best WordPress ad management plugins and solutions.
OIO Publisher
OIO Publisher is a premium plugin that allows you to directly sell ads by eliminating the middlemen. It also automates the process of ad management by allowing advertisers to buy ad space on your website and automatically removes ads once the time period has expired. It can be used on multiple websites and different content management systems, since it is not just a WordPress plugin but a standalone script. As is the case with most premium plugins, the support is consistently good.
WP125
WP125 is a straightforward and free WordPress plugin that allows you to display ads of 125×125 dimensions. While it does allow you to set the number of days that the ad will run for, it does not automate the sales process. It provides a default ad sales page that the advertisers can visit to find out details about advertising on your site. It provides the capability to customize the number of ads and columns, and also for setting placeholders in the slots.
AdRotate
AdRotate is one of the most powerful free ad management plugins available for WordPress. It gives you a lot of control on the scheduling of ads. It also lets you control what is displayed on the website by allowing advertisers to submit creatives for your approval. There is a reports section that displays the performance of each ad. You can also buy the Pro version of this plugin, which offers somewhat advanced features.
BuySellAds Pro
BuySellAds Pro is a premium plugin that provides a simple and clean GUI that helps to sell and serve ads on your website. It has a number of options that make it a good ad management solution. The reason it is somewhat more expensive than other WordPress ad plugins is that it helps you connect with advertisers. The added revenue from the ads more than make up for the extra cost of the plugin.
Simple Ads Manager
Simple Ads Manager is another powerful WordPress plugin, which is also free. Despite its deceptively simple name, this plugin packs a pretty full dashboard. Its chief attraction is a unique feature called flexible logic which rotates ads on the basis of weight, which in turn is customizable. And yet, with all these myriad of options, it is really easy to use.
Which ad management plugin you install on your WordPress site should actually depend on your specific advertising needs. For management of multiple sites, OIO Publisher is a really good option. For optimizing the existing advertising structure, BuySellAds Pro is really worth the cost. On the other hand, if you are just starting out and have minimal requirements when it comes to advertising, one of the free ones will do just fine.