13 Landing Page Optimization Best Practices

1. The offer must be clear

2. Simple and clean visuals

3. Calls-to-action in contrasting color

4. Important info must be above the fold

5. Use scarcity (ethically)

6. Call-to-action buttons must be easy to understand

7. Add contact information

8. A/B split test headlines, copy & form length

9. Consistent message and branding

10. Social Proof

11. SEO the landing page

12. Add an exit popup

13. Optimize page speed