Using Facebook Insights on your WordPress site is a simple and effective way to increase your reach and analyze your statistics. By combining the two, you will be able to monitor all kinds of information, such as the location of your readers and much more data that will allow you to analyze various aspects of how your site is working.
Combining Facebook and WordPress will give you an easy way to keep track of all the activity on your page and analyze the data it collects. This will enable you to determine the best way to manage your page, provide your readers with the information they enjoy, and how to keep your page relevant, up-to-date and exciting.
What are Facebook Insights?
Facebook Insights provide information about the activity on your page. They are only available once your page has reached a minimum of 30 visits to the page. Insights provide information for things such as, number of likes, reach on individual posts, number of people who clicked on a post, number of people who liked or commented on an individual post, details on when your page has the most visits, identify most popular posts, and overall page performance.
How you can use Facebook Insights
From the information you collect from using Facebook Insights, you can determine the types of posts your readers like and dislike as well as the most popular times people access your page. Having access to these kinds of statistics will enable you to maximize the reach of your page by posting during the most popular times.
It will give you an insight into exactly what your readers enjoy and want, and give you the opportunity to provide it for them in a timely manner. Facebook Insights can also show you the types of media, for example, videos, text or surveys, etc., that appeal to your readers the most, which can also enhance the reach and increase the use of your website.
How to Set Up Facebook Insights
- To access Facebook Insights, click on the Insights link at the top of the page.
- Then click on Facebook Open Graph Meta Data Plug-in, and choose Activate Plug-in.
- Go to Settings, Facebook OG Meta Tag and insert your Facebook ID. You must use your personal ID, not your fan page or app ID.
- Once the plug-in is properly installed and activated, your website should be ready to receive Facebook. The plug-in will direct Facebook towards the correct post. Make sure you are using the correct version of the Facebook like button.
- You need to use XFBML method, to ensure access to the full availability of Facebook Insights. The last thing to do is to claim your Facebook Site.
- Go to Facebook Insights page, click on the green button, which says “Insights for your Website”.
- The green button will take you to a ‘Lightbox’, when the box appears enter your domain name to link with ‘You’.
- Once completed when you go to ‘Facebook Insights Page’ you will see your website listed, under the Website heading.
Conclusion
Combining Facebook Insights with WordPress can open up a whole new and easy way to manage your page, and keep your readers engaged, satisfied and entertained. Knowing when readers are most active on your page and the posts they like the best can give you a huge advantage over the other websites dealing with the same topics and issues as yourself.
Facebook Insights is easy to install and use and provides you with a great amount of useful information for your exclusive use and benefit to make the management your website an enjoyable experience.