Google Analytics is an excellent, free service offered by Google to monitor your website performance. It provides detailed reports about various aspects of your site including visitors, sales and conversions. If you use WordPress, there are some third-party plugins, like Google Analyticator, which allow you to integrate Google Analytics with your website.
You can include the Google Analytics tracking code right in the footer of your template files. The benefit of that is you will be using one less plugin. The draw back is if you don’t know how to use the WordPress hooks properly, you will be tracking all visits from the Website’s admins (which includes you).
With the Google Analyticator plugin you can make it so admin traffic is not counted in Google Analytics, which is an awesome feature.
Let’s talk about Google Analyticator, one of the most popular Google Analytics plugins for WordPress.
Google Analyticator Initial Setup
You can install the Google Analyticator plugin from WordPress plugin directory. After installing and activating the plugin, it adds a Google Analytics menu item to the left hand WordPress admin menu. Hover over that menu item and then choose the Google Analytics link.
On this page you can grant the plugin access to your Google Analytics account. This is required for it to work properly.
The plugin will automatically generate the authentication link for you. Clicking on the link will take you to a page similar to the following (provided that you are already logged in to your Google account):
Click ‘Accept’. On the next page, you will be provided with an authentication code. Copy the code and go back to the plugin’s settings page. Paste the code in the field and click ‘Save & Continue’.
On the next page, choose ‘Enabled’ from the ‘Google Analytics logging is’ field and click ‘Save Changes’.
Google Analyticator Tracking Settings
If you want to anonymize the stored information, you can do so by choosing ‘Yes’ in the ‘Anonymize IP Addresses’ field. Doing this will automatically remove the last octet of the IP address before saving the information.
The next option lets you exclude or include your website’s logged in users in the analytics reports. If you have chosen to exclude the logged in users, you can choose which type of users to exclude from the ‘User roles to not track’ field. It is also possible to track the login page by enabling the ‘Track WordPress Login Page’ feature.
Link Tracking Settings
If your website offers any downloadable product, you can keep track of downloads from this section. The file type(s) could be specified in the ‘Download extensions to track’ field. There are also separate fields for adding prefixes to your external and download links.
Lastly, if you use Google AdSense, you will find a dedicated field for ‘Google AdSense ID’. Provide the ID if you want to include AdSense data into your reports.
Admin Dashboard Widgets
Google Analyticator comes with several custom widgets including a dedicated dashboard widget. You can enable or disable the widgets from this section.
If you have enabled the dashboard widget, you can control which users can see the widget. Choose the users types from the list below. After making all the changes, click ‘Save Changes’. This is what the admin dashboard looks like:
Google Analyticator Custom Widget
There is a custom widget to display visitor statistics. In order to use the widget, go to Appearance > Widgets and find the widget titled ‘Google Analytics Stats’. Drag and drop the widget to your desired location. Set the customization options and click ‘Save’.
The plugin is also available in Spanish, Dutch, Turkish and Polish languages, as well as English.
As you can see, Google Analyticator provides a simple way of accessing analytics data for your WordPress site. By using this plugin, you can easily keep track of your website performance right from the dashboard.
So, what do you think about the plugin? Are you going to use it on your WordPress site? Let me know in the comments. And if you find the tutorial useful, don’t forget to share it with your friends!
If you want to learn more about the power of Google Analytics check these resources out: