A lot of SEO is running SEO campaigns, analyzing results and figuring out why something went well so you can repeat it. Or figuring out why the campaign tanked and not repeating it. But, before you even run an SEO campaign, you have to make sure your site is set up properly. Over the years many clients have come to me for help with their SEO. Often one or more things on their WordPress site aren't done right and are hurting their SEO. This action plan is designed teach you how to check your site to make sure it's ready for SEO and that you have a solid SEO Foundation.